PROGRAM OUTLINE

• The Three-Legged Stool
    1. Desire, 2. Methodology, 3. Reward
• Popularizing instead of preaching
    1. Activate the audience with real, tangible programs
    2. Leverage cultural trends, values, communities (partnerships)
• Leveraging Market Realities
    1. More (and growing) Web-savvy, connected customers (joiners, activists)
    2. “Smaller,” tighter communities
    3. Customers that are “home- focused,” cacooning & simplifying their lives
    4. HUGE refi market
    5. Energy-aware
• Community-based “Marketing” — Public Involvement
    1. Utilize standard, tried & true approaches
       A. Create awareness
       B. Create demand
       C. Deliver products (programs) that meet the demand
       ...for the right reward (right ratio: value/$)
    2. Expandable (Basinwide, nationwide) to support popularization