1

2

3

4

5

6

7

8


9

 
 

10

11

12


14


15

16

17

20
Many people find it hard to think about Conservation as a product. After all, you can't touch, taste or smell it. So, think about it as a imaginary dam with imaginary water behind it.

Or as an imaginary power plant humming away somewhere in The Basin.

Its our job to sell this power, and we sell it the way we market anything: make people value it, and make it easy for people to buy.

Conservation... only with golden arches.
1 NWPPC/Image Analytics © 2002
like a
Three-Legged Stool
Conservation.com takes a common-sense, balanced approach to supporting conservation in the consumer market.

Leg #1: Desire
    Everyone is willing to save money. Emotionally, for environmental reasons many people are interested in conserving. Most feel connected to the Northwest and their local community. Additionally, there is a renewed focus on "hearth and home."

Leg #2: Methodology
    The techniques for plugging the holes in a common home are well-established, if not very well presented or easy for the typical homeowner to put to use. The availablity of Refi money makes even larger projects viable.

Leg #3: Reward
    Conservation.com gives consumers real (monetary), easy-to-earn rewards for conserving. And makes conservation steps easy for them to adopt through a network of utility-approved contractors and suppliers. In addition, Conservation.com is a popular approach that leveraged cultural trends, values and communities (partners).